Kind of an odd title right? Well, think about it. We all have our favorite products we use each and every day. Many times you make purchases on products without even thi...
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407 reads
Category
Branding
A logo is not a brand. A brand is a collection perceptions and emotions that tie to a company and its products or services. Logo design, identity design, brand strategy, copywriting, and more are the smaller pieces of the puzzle that ultimately create a brand.
Most people misinterpret what branding truly is. Whether in their brand other their employer’s brand, people assume a brand is only the logo. Another assumption is t...
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472 reads
In Part 1 of How To Establish Your Brand and Identity, I discussed the many aspects of Branding. I re...
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557 reads
When it comes to establishing your own brand and identity a lot more work is involved than you may think. Proper planning is crucial to establishing your image and messa...
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535 reads