In today’s world, business is done on the basis of brands rather than products and services. When people buy an iPhone or a pair of Nike shoes, then they don’t really bu...
1227 reads
In today’s world, business is done on the basis of brands rather than products and services. When people buy an iPhone or a pair of Nike shoes, then they don’t really bu...
1227 reads
I work with many different types of businesses in a given year. Many patterns from the following list of common branding mistakes result in why a new or struggling busin...
721 reads
There have been some major rebrands taking place in 2016 and we are only halfway through the year. This post is dedicated to honoring the most popular rebrands of the ye...
696 reads
New digital brands are launching every day. Everything from eBooks to full-service web-based applications is available for those who are looking for specific solutions t...
599 reads
Brands come and go, but many stand the test of time due to the haphazard marketing strategies put in place by a company. Apple amazed the world with the launch of the iP...
615 reads
Attracting a specific audience with content can work in a variety of ways. Most content that gets published has a main focal point or category which depicts what the e...
422 reads
Copywriting is a commonly ignored aspect of branding. While aesthetics and functionality are important goals for many product makers, the efforts put forward to produce ...
471 reads
Photography is becoming easier and easier to get your hands on these days. Websites like Shutterstock or iStock are no lo...
924 reads
Value is defined as something of relative worth or importance<sup>1</sup>. Consumers use value to make decisions on things like purchases or activities that they pur...
460 reads
A common trend for many up and coming companies is to publish their own brand standards either online or via publication. This post is a collection of many modern brandi...
1707 reads
The key to creating an identity with your customer or client base is to have an established brand. Personal branding sets businesses apart from each other by offering un...
446 reads