In today’s world, business is done on the basis of brands rather than products and services. When people buy an iPhone or a pair of Nike shoes, then they don’t really bu...
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1701 reads
Category
Branding
A logo is not a brand. A brand is a collection perceptions and emotions that tie to a company and its products or services. Logo design, identity design, brand strategy, copywriting, and more are the smaller pieces of the puzzle that ultimately create a brand.
I work with many different types of businesses in a given year. Many patterns from the following list of common branding mistakes result in why a new or struggling busin...
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979 reads
There have been some major rebrands taking place in 2016 and we are only halfway through the year. This post is dedicated to honoring the most popular rebrands of the ye...
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949 reads
New digital brands are launching every day. Everything from eBooks to full-service web-based applications is available for those who are looking for specific solutions t...
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875 reads
Brands come and go, but many stand the test of time due to the haphazard marketing strategies put in place by a company. Apple amazed the world with the launch of the iP...
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951 reads
Attracting a specific audience with content can work in a variety of ways. Most content that gets published has a main focal point or category which depicts what the e...
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674 reads
Copywriting is a commonly ignored aspect of branding. While aesthetics and functionality are important goals for many product makers, the efforts put forward to produce ...
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803 reads
Photography is becoming easier and easier to get your hands on these days. Websites like Shutterstock or iStock are no lo...
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1288 reads
Value is defined as something of relative worth or importance<sup>1</sup>. Consumers use value to make decisions on things like purchases or activities that they pur...
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714 reads
A common trend for many up and coming companies is to publish their own brand standards either online or via publication. This post is a collection of many modern brandi...
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2118 reads
The key to creating an identity with your customer or client base is to have an established brand. Personal branding sets businesses apart from each other by offering un...
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730 reads
Taking a stab at what your users or peers should get from a design or piece of art is like a shot in the dark. Like most art, there is room for interpretation but that i...
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860 reads